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Seen On Screen: International Screen Tourism Conference

Date posted: 03.12.2019

Experts from across Europe met last week to explore the intersecting worlds of film, television and tourism at Seen on Screen, the UK's leading international screen tourism conference, held in association with Apulia Film Commission and Puglia Promozione at the London Transport Museum.

The one-day event, presented by Film London and VisitBritain examined the huge economic and promotional benefits provided by screen tourism to destinations and visitor attractions.

The programme kicked off with the magical world of Warner Bros. Studio Tour London - The Making of Harry Potter following the launch of their most recent expansion Gringotts Wizarding Bank.  A keynote was delivered by inspirational industry experts Pierre Bohanna, whose incredible career as a prop-maker has seen him play a vital role in the Harry Potter and Fantastic Beasts films, together with Dan Dark, SVP and managing director of Warner Bros. Studios Leavesden.

European partners sharing their expertise at the event included Apulia Film Commission and Puglia Promozione, Location Austria, Fondazione Sardegna Film Commission, Ystad Municipality and Film I Skane to name but a few. They joined a range of UK partners including Visit Britain, UKinbound and Greater London Authority.

Delegates heard about visitor experiences from In the footsteps of Ingmar Berman to Shaun the Sheep in Skane and destination attractions including 007 Elements - Bond Experience in Tyrol, Austria and the role of National Trust's Petworth House and Park in Mike Leigh's Mr Turner.

As more and more tourists plan holidays inspired by their favourite movie and television sets, screen tourism continues to bring huge economic benefits. In 2016, inbound tourists spent an estimated £597.7 million in film-related screen tourism in the UK. This spending generated 13,440 FTEs of total employment (i.e. including direct, indirect and induced impacts) and £628.3 million in total GVA.

Seen on Screen aims capitalise on such opportunities by encouraging and deepening connections between the tourism and screen industries.

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