Film London is pleased to announce the keynote and line up for this year’s Film London Production Finance Market (PFM), taking place on 7th and 8th October at The Marble Arch Hotel by Thistle in London.

Opening the two-day Market will be a keynote from Will Clarke, co-CEO, Chairman and co-Founder of renowned Altitude, a vertically integrated UK and Irish film and TV studio encompassing production, finance, international sales and distribution, in conversation with Film London CEO Adrian Wootton OBE.

The PFM will see 110 producers and filmmakers and 74 financiers come together for a series of 1:1 meetings as a way to navigate potential business partners and investment.

Adrian Wootton OBE, Chief Executive of Film London, said:

“I’m thrilled that Will Clarke is joining us at this year’s PFM, to provide his unique perspective on the independent film production sector. Straddling distribution, production and sales, Will is arguably one of our industry’s most successful entrepreneurs, with a view across the whole value chain. And, as a founding Board Member of Film London, it’s great to welcome him back for one of our longest-running and significant events. I’m certain that his experience, insights and optimistic outlook for our British independent film sector will provide inspiration for the up-and-coming Producers at our 19^th Production Finance Market.”

Will Clarke, co-CEO, Chairman and co-Founder of Altitude, said:

“I’ve a long association with Film London and it’s great to be able to support the PFM, a key event for financiers and filmmakers alike. I’m a passionate believer in British cinema and entertaining and engaging audiences in cinemas and at home. Having spent a lifetime working in distribution, sales and production, I’m incredibly optimistic at the opportunity British independent filmmakers have right now to make more commercially successful films. The Production Finance Market is a vital opportunity for our fantastic filmmaking talent to have their projects and voices heard, championed and potentially financed. I’m delighted to be able to bring some of my personal and professional insights to what looks like an extremely exciting range of filmmakers.”

Supported by the Department for Business and Trade (DBT), the Mayor of London, the BFI’s UK Focus Fund (awarding National Lottery Funding), the Film London Production Finance Market takes place during the BFI London Film Festival.

The 2025 edition will continue its international partnerships with EAVE, MIFF 37^o South for Australia and New Zealand, The Netherlands Film Festival and Fund, IFF@TIFF for Canada, Tallinn Black Nights, Hessen Film & Medien, Ffilm Cymru, S4C, and Creative Wales’ Sinema Cymru Programme, with the addition of new partner, Fís Éireann/ Screen Ireland.

The 2024 edition of PFM saw 61 feature film projects presented with a total production value of around €290.38 million. The Market attracted over 190 attendees from across the globe, facilitating 862 meetings with delegates from 12 different countries.

Various projects from the 2024 edition have already reported offers made and financiers boarded as a result of the PFM. Previous New Talent Strand project Cactus Pears (2022) premiered at Sundance this year and won the Grand Jury Prize, World Cinema Dramatic. Other festival successes for New Talent Strand projects include: Grand Theft Hamlet (2023) winner of SXSW Grand Jury Award, Best Feature Documentary, Last Swim (2020) premiered at Berlin 2024 and won the Generation 14+ Crystal Bear Award, and The Ceremony (2021) premiered at the Edinburgh International Film Festival, 2024 and won the Sean Connery Prize for Feature Filmmaking.

The PFM connects filmmakers and financiers from across the globe. The Main Market strand accommodates feature film projects with experienced producers attached, while the New Talent Strand supports first/second time feature filmmaker teams. Over the last decade, PFM has introduced 708 projects to financiers, studios and sales agents, with the total value of deals reaching over £254 million.

Titles selected for this year come from the UK, Canada, Australia, the US, Germany, The Netherlands, France, Ireland, India and Sweden. Titles in the Main Market this year include:

• 1966, 1966 Productions (UK)

Can I Call You Back?, Pembridge Film Productions (Ireland)

· Hacking America, Viva Films (UK)

• Should Mami Jane Die, Potboiler Productions (UK)
• Some Day It May Be You, Borscht Films (US)

New Talent Strand titles include:

We’ve Been Here Before, 2020 Films (UK)

Rivermouth, Flumeri Films (UK)

Owl Cat Goose Pig, Rapt Pictures UK (Wales)

Touch Me, Pipedream Productions (Ireland)

The School of Hope, Impact House Studios (USA)