Applications are now closed for 2021.

Please note: as a result of the COVID-19 pandemic, and with the safety of PFM delegates and speakers at the forefront, the PFM 2021 will continue to take place as a fully online edition.

The Production Finance Market's New Talent strand offers international financiers the chance to connect with a curated selection of the most promising emerging feature filmmakers from the UK and abroad.

The New Talent strand is a critical opportunity for the industry to discover new talent. Showcasing filmmakers making their first or second feature, with projects budgeted up to €1m, the event also includes training for the selected filmmakers to ensure they are ready to find finance and grow their networks within one of the world’s most unique and respected markets.

Is the PFM New Talent strand for you?

The New Talent strand is for filmmaker teams with a fully-scripted first or second feature ready to be financed at a production budget of under €1m.

Projects that are looking for completion money to deliver their film are also considered. These projects must be budgeted at €1m or under, and be seeking no more than 20% of their production budget for completion.

The market will run 12 - 13 October 2021.

How it works

New Talent strand filmmakers are given specialised training, followed by the opportunity to pitch and discuss their projects with financiers, investment funds, sales companies, distributors, post houses, online platforms and public agencies at PFM.

On the Market day, the filmmaking teams present their projects to the financiers in a day-long series of intense 20 minute meetings. Teams will have up to 12 meetings during the day.

New Talent strand film teams will also have the opportunity to network with financiers and participants from the main PFM in general online events during the market.

Support & Training

The Film London Production Team will lead training for the New Talent strand. Sessions will include successful case studies from previous alumni of the market, alongside external speakers who will present sessions on audiences and markets and the art of pitching, presentation and packaging. During training, each project will be examined in detail regarding script and financial package to ensure it is at the optimum stage to be presented to financiers.

The day before the market meetings, all filmmakers will re-present their projects to their peer group to gather feedback and finesse their pitches whilst also attending special case studies and panel events.

Please contact us at for more information on the New Talent strand.


I learned so much about the pitching process both from the training and then the 'speed dating' with producers. It really set me in good stead and I am very pleased to announce that my feature documentary 'Into the Storm [En La Tormenta]' is now available to watch on BBC4 as part of the channel's 2021 Storyville season.

Adam Brown, Director- Attended the market in 2018 with Into the Storm

The PFM was hugely useful and instrumental in launching our project this year and helping us to secure our Sales Agent. We made some great connections and had lots of fruitful follow-ups. I wanted to give an extra special mention regarding my experience with PFM as an online event this year, as when it took place I was on maternity leave with my second baby who was only 5 months old at the time. Since I'm a regional producer and a Mum, normally I would never have been able to travel down for PFM with a newborn. Having online access to these kinds of events can be a huge leveller for the industry. The cost of travelling down to London and staying multiple days is prohibitive for lots of us living regionally, and even more so for parents of young children. Creating this kind of equitable access ensures that diverse voices are reaching financiers, sales agents and other partners.

Millie Marsh, 2020 Producer