Production Finance Market 2016
The 10th anniversary edition of the Production Finance Market took place from 11 – 13 October 2016 at the Hilton London Tower Bridge Hotel in association with the 60th BFI London Film Festival.
Following the success of PFM and Micro Market over the past nine and three years respectively, the 10th anniversary edition was held as an expanded market with an integrated Micro Market strand. As such the PFM appealed to a wider audience of film professionals and catered for established producers with significant track records as well as for Europe’s emerging talent.
The PFM is the only business to business event of its kind in the UK which supports experienced and emerging filmmakers with projects across all budget levels with their need to gain production finance, access to international sales and distribution and meet new financiers in the international marketplace.
In 2016 Film London and the PFM’s stakeholders continued to concentrate on Europe as the key territory to benefit from the commercial appeal of the market. Thanks to our main funder Creative Europe – the EU support programme for the audio-visual industry – who has supported the PFM since 2009, the market was able to increase opportunities for European producers and financiers to gain access to the more commercial, ambitious international film market beyond local subsidy and bi-lateral co-production strategies. As a result, more than 100 film projects which were presented at the market have been produced and circulated internationally.
Danny Perkins, CEO of StudioCanal UK, delivered the PFM 2016 keynote address. He offered an exciting insight into his career path and explained how he entered the distribution business and what inspired him to found OPTIMUM Releasing which later turned into StudioCanal UK. He also shared his views on current industry challenges both from an investor’s and a distributor’s perspective and highlighted how these two fields are wholly connected.
The PFM 2016 also offered an exciting panel programme starting off with the industry session 'Post referendum: The future shape of co-production, co-finance and Creative Europe', with speakers Adrian Wootton (Film London), Michael Gubbins (SampoMedia), Bertrand Moullier (Narval Media Ltd) and Thierry Baujard (peacefulfish) who analysed the key challenges the UK film industry faces after the referendum results in June 2016.
Micro Market strand producers had the opportunity to attend Market Place Live, a unique expert panel event that unfolds the life of a fictional feature project throughout the film value chain until successful release.
PFM also offered the following two dedicated producer panels on the second day of the market:
- 'English language partners: UK, Australia, New Zealand, South Africa and Canada focus'. Panellists included Tom Hern (Four Knights Film - NZ), Tendeka Matatu (Ten10 Films – SA), Mark Woods (MIFF 37ºSouth Market - AU), Abigail Payne (Harbottle & Lewis - UK)
- 'LFF case study: Brimstone, a multilateral co-production in official competition at 60th BFI London Film Festival'. The case study was presented by Paul Trijbits (FILMWAVE) and Nik Powell (NFTS).
The 10th anniversary edition of the market was attended by 220 delegates from 23 countries including Denmark, Ireland, Luxembourg, France, Germany, Spain, China, Australia, New Zealand and the USA.
Leading financiers in attendance included Lionsgate (UK), Bankside Films (UK), Universal Pictures HE Content Group (UK), MUBI (UK), Zhong Ze Culture Investment (China), The Match Factory (Germany), Backup Media Group (France), Rai Cinema (Italy), Memento Films (France) and Iris Group (Luxembourg).
Producers presenting projects included A-Z Films (The Liar), ROADS Entertainment/Marcie Films (Trade), Adventure Picture (Molly) and Lups Films (Lionel the First).
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