Production Finance Market 2015
The ninth annual Film London Production Finance Market (PFM) took place on Tuesday 13 and Wednesday 14 October 2015 during the BFI London Film Festival.
As the only event of its kind in the UK, the market encourages new film financing relationships by arranging one-to-one meetings between experienced film producers with feature film projects of €1 million and over and financiers from the international marketplace.
In 2015 Film London and the PFM’s stakeholders continued to focus on Europe as a key territory that can benefit from the commercial thrust of the market. Our partner Creative Europe – the EU support programme for the audiovisual industry – has supported the PFM since 2009, and that funding has enabled the PFM to increase opportunities for European producers and financiers to gain access to the more commercial, ambitious international film market beyond local subsidy and bi-lateral co-production strategies.
Bertrand Faivre, producer and founder of The Bureau, delivered the PFM 2015 keynote address. He offered great insight into what inspired him to become a producer and his method of collaborating closely with directors. Sharing details of his career path he highlighted that it is important to be willing to take risks to make films that stand out from the crowd.
The market’s panel programme started off with a session on The future of international Sales – New business models and coping with VOD Disruption presented by Jean-François Deveau (La Belle Company), Mike Goodridge (Protagonist Pictures), Ilann Girard (Arsam International), Ryan Kampe (Visit Films) and Olivier Kaempfer (Parkville Pictures), who analysed the key changes and challenges that traditional sales models face, and what shape companies may take in the future.
On the second day of the market, producers benefitted from two further panel events:
UK producer Ali Jaafar presented the LFF case study on THE IDOL offering insight into the financing structure and co-production model of the film.
The third panel was a Producers’ Pitching Session, in which the audience observed five selected PFM producers pitching their project to a group of experts for feedback. The expert panel included Phil Hunt (Headgear), Penny Wolf (The Film Consultancy Partners), Phil Rymer (Lewis Silkin) and William Norton (Motion Picture Capital).
The market was attended by 157 delegates from 25 countries including Denmark, Finland, Ireland, Sweden, Australia, Canada, South Africa and the USA.
Leading financiers in attendance included Endgame Entertainment, Entertainment One, Lionsgate, Bankside Film, Mediabiz and UPHE Content Group.
From Europe EastWest Filmdistribution (Austria) The Match Factory (Germany), Wild Bunch (France), SquareOne Entertainment (Germany), Backup Media Group (France), Memento Films (France) and Iris Group (Luxembourg) were among the 59 financier companies.
Just some of the 58 companies presenting projects at this year's event were:
- Waterman Entertainment (The Brave Little Toaster)
- Arsam International (Cunningham 3D)
- Starfield Productions (A Guide To Second Date Sex)
- Paul Laikin of Unanico (One Night in Hell)
Film London's third Micro-Market took place alongside the PFM 2015. Modelled on the successful Production Finance Market, filmmakers attending Micro Market were given the opportunity to pitch and discuss their projects with financiers interested in sourcing projects budgeted at €1M or under.
The Film London Production Finance Market is held in association with the BFI London Film Festival and supported by the Mayor of London, Creative Europe, the BFI and UK Trade & Investment. In 2015 the PFM received sponsoring support from Air New Zealand, Compact Media and Schedule 2. The PFM also has partnerships with the Rome International Film Festival's New Cinema Network, the Melbourne International Film Festival's 37º South Market, the Ile de France Film Commission, the Toronto International Film Festival's International Financing Forum, the Nordic Co-Production Market at the Norwegian International Film Festival in Haugesund, and the Trieste Film Festival’s international co-production market When East Meets West.
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