Production Finance Market 2012
The sixth Film London Production Finance Market (PFM) took place on Wednesday 17 and Thursday 18 October 2012. The only event of its kind in the UK, the market encourages new film financing relationships by organising one-to-one meetings between experienced film producers and financiers from the international marketplace.
Ben Roberts, the new head of the BFI Film Fund delivered the PFM keynote address, sharing his vision for the future of the Fund as well as his extensive knowledge and expertise, gained from over 15 years working across international sales, studio acquisitions, UK distribution and film finance.
The programme also included a Senior Producer Panel, made up of Stephen Woolley (Number 9 Films), David Parfitt (Trademark Films), Peter Watson (Recorded Picture Company/HanWay Films) and Andrea Calderwood (Slate Films), who looked at the challenges producers face making product aimed at the international market and shared views on how the UK can develop stronger international relationships under the new UK funding system. A second panel was also presented in association with the 56th BFI London Film Festival which was a case study on the film I, Anna which screened as part of the London Film Festival and had also previously been presented at the PFM. The film's director Barnaby Southcombe and producers Felix Vossen, Christopher Simon and Ilann Girard discussed the background material, development and packaging process, and finance and distribution plan
Film London and the market's stakeholders continue to focus on Europe as a key territory that can benefit from the commercial thrust of the PFM. Our partner MEDIA - the EU support programme for the audiovisual industry - has supported the PFM since 2009, and that funding has enabled the PFM to increase opportunities for European producers and financiers to gain access to the more commercial, ambitious international film market beyond local subsidy and bi-lateral co-production strategies. For example, many EU production companies rarely seek out international sales company feedback and commitment until after their project is produced; whereas the PFM encourages producers to make contact prior to the completed film. This strategy has a useful bi-product: whilst the PFM is a finance market, not a co-production market, EU producers do still circulate and network and have often formed partnerships as a result of the market's selective cohort and focused delivery. The combination of selected financiers and producers is now firmly establishing the PFM as a fully global market within the international film calendar.
The market was attended by 152 delegates from 19 countries including Finland, Ireland, Denmark, Turkey, Australia and the USA. Leading companies attending the PFM in 2012 included Fox International Productions, Endgame Entertainment, Universal Pictures International, Entertainment One and Lionsgate. From Europe, Film Distribution (France), Rai Cinema (Italy), Dynamo Capital (Spain), Backup Media Group (Belgium), Bavaria Pictures GmbH (Germany) and TF1 Droits Audiovisuels (France) are among the financiers.
Just some of the 52 companies presenting projects at this year's event were: Lumière & Co (Love Is All You Need), Morena Films (Farewell, My Queen), 2.4.7 Films (Delicacy), Blinder Films (The Pervert's Guide to Ideology), Forthcoming Films (Hysteria), Staccato Films (The Devil's Double) and Corona Pictures (The Liability).
Download a list of producer and financier attendees of the 2012 Production Finance Market.
PFM 2012 Producer & Financier Delegate List
The Film London Production Finance Market was held in association with the 56th BFI London Film Festival and supported by the Mayor of London, BFI, MEDIA, UK Trade & Investment and peacefulfish. It also has partnerships with the Melbourne International Film Festival's 37º South Market, the Ile de France Film Commission, Toronto International Film Festival's International Financing Forum, Nordic Co-Production Market at the Norwegian International Film Festival in Haugesund, and Primexchange's Film Bazaar in Goa.
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