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Michael French to lead games project for London

Date posted: 04.09.2015

Film London and UK Interactive Entertainment (Ukie) have announced Michael French has been appointed as Senior Games Programme Executive to head up an exciting new joint initiative to position London as a world-class games centre.

With funding from the Mayor of London, the initiative will promote the UK’s generous Games Tax Relief and deliver a diverse programme of activity to benefit the wider UK games industry. French has previously worked at games industry media publisher New Bay Media and has extensive experience in delivering high profile games industry events, including new talent initiatives such as the Women of The Year Awards and the widely respected Develop Awards.

French says, “I cannot wait to get started on this exciting and powerful new project for Ukie and Film London. Our plan champions London as a major hub for excellence and innovation in games, the part it plays in the UK as a whole, and culminates in something very special for the industry, for consumers and for the cultural power of video games.”

Adrian Wootton, Chief Executive of Film London and the British Film Commission, added: “This is an exciting time for Film London, Ukie and the Mayor of London, as we forge ahead with our partnership to make London one of the world’s most exciting centres for Games production. Appointing someone of Michael’s calibre promises to be a major step forward in delivering the ambition of our strategy.”

Earlier in 2015 Ukie and Film London delivered a successful ‘familiarisation trip’ for US games executives which sought to forge links between London and the US. The new scheme will build on this success, with a range of activities that will celebrate and promote the business and culture of games for business to business, cultural, and consumer audiences. The full programme will be announced later this year.

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