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Cinemania! Growing young audiences in London

Date posted: 04.03.2015

Since October, young people all over London have been enjoying a vast range of exciting and diverse films and talks thanks to Cinemania! A London-wide programme, Cinemania is bringing over 100 events to 11 London boroughs - all at the bargain price of £4 a ticket for under-24s.

Cinemania gives young people access to a wider range of films and a chance to learn about the industry. Accompanying talks range from film journalism to VFX, representations of young black people, and how films get certified.

Cinemania is led by Picturehouses in collaboration with six other cinemas and funded by Film Hub London's Programming Priority Scheme.

Attend a Cinemania screening!

Upcoming events include:

Find out about more upcoming screenings.

Partners in Cinemania

The Cinemania participating venues are:

  • Barbican
  • Cineworld Feltham
  • Clapham Picturehouse
  • The Gate Picturehouse
  • Greenwich Picturehouse
  • Hackney Picturehouse
  • ICA
  • The Lexi Cinema
  • Phoenix East Finchley
  • The Rio Cinema
  • Stratford Picturehouse
  • Deptford Cinema

Each cinema has developed a programme aimed at a specific age group within the 12-24 age bracket, showing a wide breadth of film ranging from documentaries to animation, shorts and features from the UK and across the globe.

Collaborating with partners including Into Film, Little White Lies, Cutting East Film Festival, DocHouse, London International Animation Festival, the Bechdel Test Fest, somewhereto_ and the BBFC, films screened with accompanying talks so far have included Goodbye Lenin, Gone Too Far!, 20 Feet from Stardom, Persepolis, Chunking Express, The 400 Blows, Tomboy and The General .

Get involved!

The project is looking for cinema-lovers between the ages of 12 and 24 to be Cinemania Ambassadors. Every cinema involved in the project is recruiting a group of around 10-15 people keen to learn more about programming, marketing and running film events.

There are also opportunities to earn free cinema tickets and other goodies by helping to spread the word about upcoming events and writing reviews for the Cinemania website.

Some Ambassador groups have already been formed, but the Rio, the Phoenix, the Lexi, ICA, Stratford Picturehouse, Greenwich Picturehouse and Deptford Cinema are still looking for young cineastes to get involved.

The 2014/15 round of the Scheme was developed as a positive response to the challenges exhibitors face in engaging young people with the capital's diverse offering of cinema. The next round of the Programming Priority Scheme will focus on a different area of audience development and will open later in the year.

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