Brazil who? London gets starring role in 2014 World Cup ads
Date posted: 11.06.2014
Need to recreate Daniel Sturridge's childhood Birmingham? We can do that for you. Film Rio without leaving the UK? London it is. And where better to show Chelsea star David Luiz than in his adopted home?
Brazil might be hosting the World Cup, but three ads making the most of the tournament all chose London as their home. Ahead of tomorrow's kick off – when hosts Brazil take on Croatia – enjoy the London landmarks in these commercial treats.
Noel Park, Haringey in Daniel Sturridge's Subway advert
Approached by production company Outsider TV to "look for locations in London that had a timeless quality, a Northern feel" Location Manager Emma Woodcock was in charge of finding the ideal place to shoot "the 'flash-back' scenes of young Sturridge", with a visual reference that "had a nostalgic feel".
With only one day to shoot all of these scenes for an ad promoting Subway, she "sought an area that we could get around quickly and would have red-brick terrace houses, urban football pitches, parks, Victorian schools all in one place." And Noel Park fitted the bill.
"Local residents were excited that something was being filmed in their neighbourhood, and we found a school in the area that had Victorian tiled corridors and old school gym apparatus". Alongside the football scene in Russell Park and some street filming as well as interiors at a residential house, Woodcock says that Noel Park School "helped give the advert its 'back in time' quality and were extremely helpful in permitting use to film on the premises after school hours."
The star himself didn't make it to London though: "Scenes with Sturridge were shot up in Liverpool in-between his training at a selected Subway store"
London Heathrow and more in TAM airlines ad starring David Luiz
On their way to represent the host nation at the World Cup, this ad sees Brazilian stars making their way home. But they encounter a series of not-so-coincidental issues on their way to the airport: Thiago Silva is held up in Paris by a boy who gets over exuberant with the lift buttons; Marcelo is delayed by airport security; and Luiz is forced to scamper across London after he leaves his house to find a clamp on his car.
Location Manager Simon Hassard was responsible for sourcing the perfect spots, selecting Whitehall Place for his apartment entrance and the now famous clamping scene. Westminster Bridge offers a great view of the capital when the football star is unable to hire one of our famous London cabs.
Hassard sourced Heathrow for the airport Luiz finally reaches, shooting "on the plane just before it took off for Brazil!"
London as Rio in Elderson's Pepsi advert
Members of the Nigerian team headed to London to film an advert for Pepsi ahead of the World Cup. The ad is set in Rio, but it was entirely shot in London – it was all filmed on Isle of Dogs, and the hotel you can see is the Radisson Blu New Providence Wharf hotel. It stars Monaco defender Elderson, who rose to success through the Pepsi Academy in Nigeria, alongside his 'Eagles' teammates Peter Odemwingie who plays for Stoke and Chelsea player Victor Moses.
Location manager Martin Walker remembers the shoot fondly: "It was a fun, if hectic shoot. Having a supply of fake Brazilian number plates was one of a saving graces. We letter dropped the whole area we were shooting in, and had around five Nigerians who now live in the area ringing me up asking whether they could come down and join in, which we were more than happy for."
Looking for a location? Find out more about filming in London