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Independent films wanted for research project on innovative distribution models

Date posted: 16.07.2014

We're excited to announce that Film London has teamed up with new VOD platform We Are Colony and Edge Hill University to deliver a £125,000 year-long project exploring new distribution strategies for independent film.

Want your project to be part of the research? Find out how to get involved.

Traditional distribution paths are not always the right fit for smaller titles. But the meteoric rise of VOD services has opened up a new and direct way for independent productions to build a fan base for their work - and our new research project explores how independent films can find a space in today's crowded marketplace.

The project will explore the potential for filmmakers to grow both audiences and revenue on VOD platforms by engaging audiences earlier and monetising bonus materials before, during and after release. This could include trailers, teasers, deleted or extended scenes, scripts and storyboards or interviews with cast and crew.

Working together to create a sustainable business model

This research will benefit from the combined expertise and experience of its three partner organisations in order to build a greater understanding of what audiences want.

  • Film London will put forward suitable independent productions
  • We Are Colony will provide the VOD platform for these films and their bonus material to be released
  • Edge Hill University's Professor Philip Drake will be leading on the research

The initiative has been made possible by a £125,000 grant from the Digital R&D Fund for the Arts. Formed to support collaboration between organisations with arts projects, technology providers and researchers, the fund is a partnership between Arts Council England, the Arts and Humanities Research Council and Nesta,

Film London responds

On hearing that the project had been given the green light, Film London's Head of Talent Development and Production Deborah Sathe said that she was "excited to explore this digital playground with our partners and see whether digital innovation can enable filmmakers and their films to a brighter future."

She added that Film London are "are actively looking to engage with filmmakers, distributors, sales agents and those that believe the We Are Colony platform could enable their work to bring in a new audience."

How you can get involved

With our history of finding and developing the best independent filmmaking talent the capital has to offer, we're well-placed to hand-pick the projects which could benefit from this enhanced VOD strategy.

Independent filmmakers with potential projects for We Are Colony should contact Film London at

Want to find out more about the project? Read our press release.

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