Build Your Audience gets started – successful projects announced
Date posted: 30.04.2014
10 film-making teams made their way to the capital this week for the first two sessions of our ground-breaking distribution training scheme Build Your Audience, supported by Creative Skillset.
From the very established to the relatively inexperienced, all will leave the scheme with the same thing: a bespoke distribution strategy to help them successfully navigate a constantly shifting field, and maximise their audience. They will also have the opportunity to have their work showcased on distribution platform We Are Colony.
Each participating team was carefully selected by Film London from the applications it received. From documentaries about communist Romania to darkly comic loves stories and coming of age dramas, their projects represent a diverse range of the exceptional content being produced across the UK.
Getting started: the First sessions
The full Build Your Audience programme is formed of seven day-long sessions, held at different venues until 11 July.
Kicking off this week with two days at the Rich Mix, the scheme got started with sessions exploring traditional sales and the changing digital landscape including:
- Co-founder of Soda Pictures Edward Fletcher on the UK market place, theatrical and beyond
- Founder of Verve Pictures Julia Short on international sales
- Distribution and marketing consultant Andrew Woodyat on offline marketing
- Partner in SampoMedia and all-round audience expert Pete Buckingham on developing a USP
- Film London Head of Production Deborah Sathe chairing a panel discussion on successful UK marketing campaigns, with experts including Rupert Preston from Vertigo Films, Dave Shear from Shear Entertainment and Oscar-winning producer Mia Bays.
The teams were also welcomed on Tuesday night at a networking reception with previous participants, panellists and funders.
The programme continues on 5 June with two days exploring hybrid and DIY models as well as social networks and how to exploit them. On 26 June participants head to Film London's export market the London Screenings (formerly London UK Film Focus) for a special session on understanding the international marketplace.
The participating projects
20 film-makers and producers were chosen to take part in Build Your Audience. Together they represent a diverse range of experience and their 10 projects run the gamut of feature film genres. These include:
Alleycats, a high-octane urban thriller which sees a young woman go undercover to discover the truth about her brother's death. It is the first feature from producer Andy Ryder and director Ian Bonhote.
Amar, Akbar and Tony is a coming of age story with a difference. It follows the lives of three childhood friends as they stumble through life. Producer/writer/director Atul Malhotra is attending Build Your Audience to plan distribution for this, his first feature film.
Chuck Norris vs. Communism is a documentary about the successful black market of Hollywood films in Communist Romania, telling the story of the man and woman who dubbed and distributed them. This is one of a few features in development by producers Mara Adina, Maria Tzika, and Monica Lazurean-Gorgan.
How to Live Yours follows 29-year-old Anna's journey away from her parental home and towards her future. This is first foray into writing and directing from experienced editor Rachel Tunnard and award-winning producer Michael Berliner.
Moon Dogs is a tale of brotherly bonding on a road trip from Shetland to Glasgow. The siblings head out to collect one girl and end up falling in love with another. It is the latest collaboration between producer Kathy Proctor and writers Raymond Friel and Derek Boyle and is their first time working with BAFTA-nominated director Phillip John.
Nina Forever, a darkly comic love story in which a dead girlfriend returns every time new couple Rob and Holly make love. This is the debut feature from BAFTA nominated writers/directors/editors Ben and Chris Blaine who are working with producer Cassandra Sigsgaard.
Malcolm Hardee: All The Way From Over There follows the tragicomic story of Malcolm Hardee, a successful talent-spotting ringleader of radical 1980s British comedy who died aged just 55. It's the first documentary feature from the team including producer/ writer/director Jody VandenBurg, producer/writer Naomi de Pear and director/editor Domenico Favata.
Postcards from London introduces us to the Raconteurs, a gang of male escorts who re-enact classical paintings for their more discerning clients. When they recruit Jim, a beautiful teenager from North London he enters a world that will change his life forever. Attending Build Your Audience is lead producer Gavin Emerson who discovered Lynne Ramsay and produced her first feature Ratcatcher.
Selfie is a darkly revealing journey into the world of teen posturing, cyber-bullying and acting out. The second feature from producer Camille Gatin and the third from writer-director Josh Appignanesi.
A Syrian Love Story charts one couple's incredible odyssey from Syria to political freedom in the West, filmed over four years. It is the latest film from award-winning documentary director Sean McAllister and his second collaboration with producer Elhum Shakerifar.