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Audience on Demand Wraps Up

Date posted: 28.08.2013

Led by Film London and in partnership with Creative England with funding from Creative Skillset, Audience on Demand (AOD) has wrapped with great optimism felt by leaders and participants.

AOD was designed for first or second time feature film-makers, to identify the appropriate distribution and sales route for their project. The 12 participating film-making teams identified and targeted their audiences through either the traditional avenues or by using new innovative distribution models.

"AOD came at the perfect time for us at Leave to Remain as we cautiously approached the market having just completed the film," says participant James Levison. "It was amazing to hear the experiences of top industry professionals from all areas of the business and openly discuss these new distribution ideas with our fellow indie film-makers, philosophise and actually put the ideas into practice. We came away with a rounded and greater understanding of the market and a direct distribution strategy approved by the industry which has given us loads of confidence going forward. Do it again? You bet yah!"

The programme consisted of traditional classroom presentations and practical individual project work with industry mentors. Three two-day workshops and a final pitch day and networking session took place. In addition, each team was offered the support of two mentors throughout the life of the project to further develop and support the marketing strategy for each film.

A key aspect of AOD was the 360 degree marketing and distribution plan created by Iris Lamprecht (Film Tiki). This enabled the participating teams to develop a comprehensive and tailored distribution and marketing plan specific to their project, equipping film-makers with the tools and knowledge to successfully profile their current and future projects in the marketplace.

Workshops covered a wide range of prescient and hot-button topics. From film value chains to social media networks, the course delved deep into the changing world of audiences. High-level industry speakers included Ed Fletcher (Soda Pictures), Franki Goodwin (BritDocs), Lizzie Gillet (Spanner Films), Mike Gubbins (Sampo Media), Angus Finney (Film London Production Finance Market), Allan Niblo (Vertigo Films), Chris Warrington (Organic Marketing), Pete Buckingham (Sampo Media), Tristan Goligher (Producer of Weekend) and more.

A wide range of feature projects took part in AOD, please click-through for social media links:

We Are the Freaks
Writer/Director: Justin Edgar
Producer: Alex Usborne
A surreal and anarchic anti-teen movie which premieres at Edinburgh International Film Festival 2013.

Living With Me and My OCD
Director: Claire Watkinson
Producers: Claire Watkinson, Will Gasccoigne
A personal documentary about OCD.

Big Society The Musical
Producers: Nicola Mitchell, Jennifer Monks
A surreal and gritty musical set against the backdrop of the UK spending cuts

Dartmoor Killing
Writer/Director: Peter Nicholson
Psychological revenge thriller.

Appropriate Behaviour
Writer/Director: Desiree Akhavan
Producer: Cecilia Frugiuele
A comedy of sexual errors.

Love Me Do
Writer/Director: Martin Stitt
Producer: Ian Prior
A twisted love story.

Writer/Director: David Leon
Producers: Daisy Allsop, Daniel Cleland
Ingenious backed drama.

Nice Guy
Writer: Cavan Clerkin
Director: Pascal Bergamin
Producers: Hatty Hodgson, Cavan Clerkin, Pascal Bergamin
A contemporary British crime drama.

Moondog: The Viking of 6th Avenue
Director: Holly Elson
Producer: Lori Cheatle
A stranger than fiction biopic.

Writer/Director: Justin Trefgarne
Producers: Eldar Tuvey, Elliot Cowan, Justin Trefgarne
A futuristic thriller set in a city where all classes of drugs are legal.

Kajaki: A British War Film
Writer: Tom Williams
Director: Paul Katis
Producers: Paul Katis, Andrew de Lotbiniere
The true story of a group of soldiers in Afghanistan, trapped in a minefield

Leave to Remain
Writer/Director: Bruce Goodison
Producers: Kate Cook, James Levison
Online Producer: Celia Turley
A real life story of children seeking asylum.

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