Film London's annual Production Finance Market (PFM), opening today, is a key date in the film industry calendar. Running since 2007, the two day event is dedicated to connecting international financiers and producers to encourage new film financing relationships.

With the inaugural keynote address delivered by Director of the BFI Film Fund, Ben Roberts, the event takes place in association with the 56th BFI London Film Festival.

In addition, delegates at the 2012 PFM will participate in approximately 800 face-to-face meetings and a series of seminars and networking events.

Adrian Wootton, Chief Executive of Film London and the British Film Commission said "The PFM offers a very real and successful solution to getting new independent film financed and into production. It is a unique forum for international financiers and producers to do business and forge new cross-territory relationships."

This year the PFM will facilitate 800 face to face meetings and a further 300 financier-to-financier meetings over the two days. The event has attracted over 50 producers presenting projects with almost €305m of production value. Leading companies attending the PFM include Fox International Productions, Endgame Entertainment, Universal Pictures International, Entertainment One and Lionsgate. From Europe Films Distribution (France), Rai Cinema (Italy), Dynamo Capital (Spain), Backup Media Group (Belgium), Bavaria Pictures GmbH (Germany) and TF1 Droits Audiovisuels (France) are among the financiers.

Through these meetings, the Market delivers results which range from starting new business relationships to attaching international sales companies and securing various forms of investments in companies and film projects.

To date, a number of films and companies have benefited directly from the PFM and delegates have paid overwhelming testimony to the strategic role the market now plays in the annual film calendar.

To find out more about this year's Market, please visit www.filmlondon.org.uk/pfm.