Film London today announced measures which aim to ensure productions continue to choose London during the Olympics (27 July-12 August) and Paralympic Games (29 August-9 September) in 2012.

Working with the Mayor of London and the delivery bodies for the Games, Film London is providing a new system for filming applications, plus advice and information via a 2012 Microsite to offset any logistical challenges due to the scale of the event.

The new Film London Portal will provide a single online gateway for filming in London for the first time. Currently under development, the Portal will be compatible on handheld devices and smartphones. It will centralise and streamline the system for the entire capital, allowing productions to apply to shoot in London without requiring prior knowledge of the city.

While the Film London 2012 Microsite, which launched today, is an online resource for both domestic and international producers planning to shoot a film, TV or commercial in London during 2012. The site contains information tailored for producers and locations managers on key dates, road closures, location availability and hotels and will continue to be updated in the run up to and during the Olympic period.

The Mayor of London Boris Johnson said "Film production generates over £860m for London each year and by making it as easy as possible to film here we will ensure London maintains its status as the most creative and culturally rich city on earth and this service will help support film-making in the capital long after the Games are over".

While Adrian Wootton, Chief Executive of Film London and the British Film Commission, reassured the industry that Film London "can guide productions around the Games and make sure they can access the best of what London has to offer: world class talent, facilities and locations".

Film London's expertise in facilitating on-the-ground filming in the capital will also be utilised during Games time. The London Media Centre (LMC) is expected to service up to 6,000 international and UK media professionals during the Games and part of the service will be to manage their filming requests. Film London staff will work with the LMC broadcast team to assist news crews, as they capture the best of the city while they are in London for the Olympics.

For more information on filming throughout the Games, please visit www.filmlondon.org.uk/filmingin2012.