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Horrid Henry: The Movie 3D to Premiere at Eighth London UK Film Focus

Date posted: 17.05.2011

Horrid Henry: The Movie 3D, starring Anjelica Huston and Richard E. Grant and produced by Vertigo Films and Novel Entertainment, will premiere at this year's London UK Film Focus (LUFF).

Represented by Protagonist Pictures, the film will be looking to secure international sales at LUFF, the only event dedicated to supporting the export of new UK films and UK film companies.

Other titles premiering at this year's LUFF include SKET, a British gang movie directed by Nirpal Bhogal and starring Ashley Walters, sold by AV Pictures. Goldcrest Films International will present A Thousand Kisses Deep, directed by Dana Lustig and starring Dougray Scott, Emelia Fox and Jodie Whittaker.

LUFF will welcome over 120 international film buyers and festival directors to the UK capital for the four day event taking place from Monday 27 June to Thursday 30 June.

Now in its eighth year, LUFF is a unique initiative and an important annual event in the film industry's international calendar. LUFF attracts buyers representing all world territories who come to see around 50 titles. The event generates significant income and last year resulted in approximately $3m worth of sales.

The 2011 edition sees a new strategic partnership with the BFI, who have invested in the event, recognising the importance of supporting new UK film and emerging talent through LUFF and meeting demand from UK Sales Companies.

"Film London remains as committed as ever to supporting the film business in the UK capital and UK film-makers," says Helena Mackenzie, Film London's Head of Inward Investment and Business Development. " Over the last eight years LUFF has proven its value to the industry in providing a unique platform for UK films to reach international audiences, which is why, despite recent cutbacks, LUFF is returning this year."

LUFF's Breakthrough strand also returns, building on success in previous years which has seen bidding wars for titles such as Sons of Cuba. Breakthrough offers an important platform for emerging British film-makers seeking sales representation, plus providing a chance for international buyers to monitor upcoming UK talent.

Breakthrough titles for 2011 include Film London Microwave documentary The British Guide to Showing Off, Acts of Godfrey starring Simon Callow (Four Weddings and a Funeral), Ghosted starring John Lynch (Sliding Doors) and Martin Compston (The Disappearance of Alice Creed & Red Road), and Morris dancing documentary Way of the Morris from directors Tim Plester and Rob Curry.

LUFF 2011's primary funders are Film London and the BFI. It is produced in partnership with the Mayor of London, UK Trade & Investment and Film Export UK.

Read full details on press release.

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