Harrow on the Hill in Morrisons advert
Date posted: 01.05.2011
In October 2008 the London Local Authorities and Transport for London Act 2008 became law, providing new legislation allowing road closures to be granted for the purpose of filming on the capital's streets and highways.
The West London Film Office, on behalf of Ealing Council, became the first to take advantage of the new legislation when it was just five days old. The shoot was for a Government road safety film which involved simulating a 40 mph head on collision on a residential road.
The West London Film Office has continued to utilise the road closure Act with great success on many occasions. Most recently it was used for a Morrisons TV commercial starring England cricketer Freddie Flintoff, in which Harrow on the Hill found itself doubling for a Yorkshire Dales village.
West London Film Office co-ordinated the activity on behalf of Harrow and ensured that all residents were notified. Road closure notices were issued and parking restrictions relaxed in surrounding roads to offer a convenient alternative parking option.
Tom Petch from Salt Locations, who managed the locations for the shoot, reported that "both the council and Film Office were excellent - they did a great job helping us out."
The road closure Act offers real benefits to boroughs to engage with large scale film shoots in a safe and controlled manner. Previous legislation was not satisfactory and was considered restrictive when compared to other cities worldwide.
The 2008 Act provides much needed clarity to productions using the road closure, those servicing it and residents affected by it. It has also done much to enhance London's status as a globally competitive production centre and a world class location in which to film.
For more information on the West London Film Office call 0208 825 7575.