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Film London Announces LUFF 2011

Date posted: 16.02.2011

Film London has announced the return of the London UK Film Focus (LUFF) for the 8th year, with the dates set for 27 - 30 June 2011. International film buyers will again flock to London's BFI Southbank for the four day event to acquire British feature films and bring them to an international audience.

LUFF is unique as it is the only export initiative which supports new UK films and UK film companies. It will form a key contribution to film export in the UK, and sees Film London and the BFI strengthening and expanding their existing partnership to ensure that  support continues and meets the demand from the industry. The collaboration between Film London and the BFI will continue to grow as the organisations each develop their new responsibilities.

The aim of the popular four-day event is to promote British talent, films and companies to the international marketplace. LUFF attracts well over 120 film buyers representing all world territories and programmers from a number of prominent international film festivals who come to see around 50 titles.

LUFF 2011 returns with the successful Breakthrough strand. With an open application process, Breakthrough offers an important platform for emerging British film-makers seeking sales representation, plus providing a chance for international buyers to monitor upcoming UK talent. Previous success stories of LUFF acting as a launch pad for Breakthrough films from 2010 include Honeymooner going out via Soda Pictures' new distribution strand and Treacle Jr which jointly won the main prize at the 2010 Dinard Film Festival.

LUFF 2011's primary funders are Film London and the BFI. It is produced in partnership with the Mayor of London, UK Trade & Investment and Film Export UK. The event generates significant income for UK film sales agents and in 2010 resulted in approx $3m worth of sales.

Film London Chief Executive Adrian Wootton says "Initiatives to ensure British film talent reaches an international audience are extremely important and vital in supporting a huge number of careers and businesses - from the film-makers to the sales agents. LUFF returning this year is a strong message to the industry at large that the UK is firmly open for business."

Film-makers interested in applying for Breakthrough must have a feature length project of theatrical quality ready for June 2011 with predominantly British content, cast or production team. For full details of the criteria see Deadline for submissions is 25 March 2011.

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