Capital City Academy in Pot Noodle advert
Date posted: 01.05.2009
The latest instalment of the Pot Noodle 'Tastified' campaign features front men Steve and Digger in an all-singing, all-dancing pastiche of the popular US film series High School Musical.
Leading advertising agency Mother were the people behind the campaign and the advert was realised by production company, Hammer & Tongs. Set in an American High School, the advert promotes the new donor kebab flavour Pot Noodle.
Location Manager, David Broder, describes the shoot: 'The brief was for an American style gym and refectory, with the High School Musical films obviously acting as a main reference point. I looked at lots of sports halls but when I saw the one at Capital City Academy I knew it was just right - particularly with its bleacher style seats. The staff at Capital City Academy was charming and helpful and allowed us to schedule the shoot to fit around the planned basketball games of the London Capitals.'
Capital City Academy is a state-of-the-art building, designed by one of the world's leading firms of architects, Foster & Partners in 2003. Comprising of three storeys at the entrance and tapering down to two storeys at the far end, the external design of the building holds many unique features. A covered walkway runs along the outside supported by a row of pillars and lit with spotlights.
Internally, a central spine organises the building, forming a spacious internal street that runs through the centre of the school and a number of balconies which overlook the central ground floor walkway. The Academy boasts a large range of facilities including a theatre (capacity 250), two dance studios, two libraries, a dining hall, a sports hall, four tennis courts, external and internal basketball courts, netball court and full-size all-weather football pitch.
Describing her experience of the production Francoise Harris, Director of Finance & Resources at the Academy, said, 'The Academy was delighted to support the Pot Noodle advert. The filming crew and technicians were organised and respectful of our time constraints. We would be more than delighted to work with them again.'
For all filming enquiries please contact Emma Throp at Capital City Academy on 020 8838 8687 or email@example.com.