Northala Fields in Ladbrokes advert
Date posted: 01.09.2008
These strange looking manmade hills have been a work in progress by the side of the A40 for the past few years. A familiar sight to the thousands of commuters who stream past everyday these mounds have grown like neolithic earthworks. The development was designed by Form Associates and the £6 million costs of the project were covered by the disposal charges for the 500,000 cubic meters of inert waste generated by the demolition of the old Wembley Stadium and excavation and demolition materials from Westfield shopping development.
The idea was to turn a disused playing field into rejuvenated open space for local residents and to form an iconic landmark at one of the major London gateways.
Now they have featured in a series of idents for Ladbrokes Poker called 'Chase the Chair' commissioned by M&C Saatchi from the directing duo Diamond Bullet (aka Scott and Jon) at Kog Industries, the digital arm of Tomboy Films.
The location was sourced by Lucy Edwards at Salt who said;
'It was a great shoot, everything was very controlled and we had a very good experience, with the West London Film Office helping out with the provision of a nearby school for a unit base it was a great example of joined up film-making. It was really good, on all levels, to be able to shoot something like this inside of the M25.'
Kog producer Ollie Allgrove was full of praise both for Lucy and for the help he received from the West London Film Office
Featuring hundreds of people running up the hill toward camera (in fact there were only 20) it was filmed using the Genesis camera system (its most recent large-scale outing was on Apocalypto) from Panavision by Henry Braham (who lit The Golden Compass and Nanny Mcphee among many others).
For details of this location contact West London Film Office on 020 8825 7575