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Visit London Awards 2007

Date posted: 30.11.2007

Oscar®-winning actress, Dame Helen Mirren, was presented with the honour for outstanding achievement at the 2007 Visit London Awards, for promoting "film tourism".

Dame Helen Mirren who has starred in movies such as The Queen*, The Madness of King George and poll winning London shot favorite The Long Good Friday, was presented with her award in front of 1,000 guests at the ceremony at the indigO2 venue at the O2 Arena.

The ceremony was held to highlight the successes of London's tourism industry which is worth £15 billion a year and employs around 280,000 people full time.

Describing her mother's upbringing surrounded by an "old London family" in the West Ham area, she spoke of how both her father and grandfather had been cabbies in the capital.

She said: "It feels fantastic because this has always been my city. I see this as recognition for supporting London and for wanting as many people as possible to come here and experience it…For film-makers there is the historical side of London, but also the dark and sleazy side which is just as interesting."

James Bidwell, chief executive of Visit London, said: "Film is a particularly powerful driver of tourists to London and it is with great pleasure that we celebrate Dame Helen Mirren for her tremendous contribution to London film tourism."

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