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March

TV for the Internet Generation

Date posted: 27.03.2007

Founders Al Gore and Joel Hyatt have launched their American internet TV success story in the UK and Ireland. Current TV brings interactive television in the digital revolution to a new audience. 

Current TV is the first television channel to be created by, for and with an 18-34 audience in mind. One third of the channel’s programming is supplied by Current TV’s own audience.

Al Gore describes the channel as ‘TV for the internet generation’. Programming is wide ranging, from technology, fashion, music and celebrity to politics, finance and the environment.

As a reflection of the digital nature of the station, every hour Current TV airs a three minute ‘Google Current’ news item on the most popular internet stories of the day.

The station’s schedule is made up of short form, non fiction programme ‘pods’. This is dictated by the viewers who have the power to vote programmes onto the network. Current TV’s ‘Viewer Created Content’ (VC2) concept promotes viewer contributions.  VC2 producers are paid by the network when their films are aired on the channel.

Current TV has joined forces with The British Library to create a 12 month video snapshot of the UK. Up to 12 unique British video stories will be voted into a body of work to be preserved by The British Library. The project is open to everybody, from established film-makers to members of the public.

Current TV is currently broadcast to 39million homes in America. The channel has picked up numerous programming awards and its recent pods such as the PC Versus Mac spoof have topped the global viral charts.

Current TV can be viewed at channel 229 on the Sky EPG or 155 on Virgin Media. They are running a film-making competition at present. Entries are welcomed until 9 April. Find out more about the call for entries.

Visit the Current TV website at www.uk.current.com.

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