State of Affairs
Date posted: 28.08.2007
Stately homes; historic and religious buildings; and rural or village landscapes are the locations most likely to inspire film tourism, a new report by Olsberg|SPI has revealed.
'Stately Attraction - How Film and Television Programmes Promote Tourism in the UK' highlights several London-shot films and television programmes which have attracted both local and overseas tourists.
Locations fees paid by The Da Vinci Code allowed Temple Church to open an extra day a week to accommodate tourists, while King’s Cross station erected a plaque marking ‘Platform 9 3/4’ in response to visitor demand following the Harry Potter phenomenon.
The report credits Notting Hill as giving international prominence to an area of London relatively unknown outside the city. The film provoked a huge and lasting influx of tourists searching for the famous ‘blue door’ and the travel bookshop and brought new visitors to Kenwood House.
"Filming at our London sites not only brings in much needed income to help with their high running costs but also raises the profile of our historic properties"”, explains Rebecca Kane, English Heritage Visitor Operations Director for London. "The power of film is clearly demonstrated by its ability to literally more than double the number of visitors coming to our properties overnight and more importantly it enables us to engage with entirely new audiences who might not have considered visiting a historic site before. It’s fair to say that location filming has become part of English Heritage’s very lifeblood."
Harvey Edgington, National Trust Broadcast & Media Liaison Officer agrees, "Every time we participate in a big feature there is a positive effect on visitor numbers. Filming is also very useful in terms of exposing stately homes to new audiences – working with Bollywood titles and children’s programmes has helped the National Trust reach a new demographic."
And with the recent surge in period films such as forthcoming production The Young Victoria set in historical London locations, heritage attractions are now exploring other ways to benefit from filming. At the recent Brideshead Revisited shoot at the art deco Eltham Palace, in South East London, the film’s production manager gave a short talk to visitors to engage them with the filming process, whilst special tours at Osterley House in Hounslow have been tailored around what has filmed there.
Building on this growing trend in film tourism, Film London and Visit London have produced a range of movie maps highlighting key hotspots and lesser-known locations from recent London hit films, as well as general maps covering Bollywood and other London-shot productions.
Read the full press release.
Read the full Stately Attraction Tourism Report.