New Release Strategy
New Release Strategy is a new scheme from BFI Film Audience Network (FAN) which boosts access to foreign language and independent films in UK cinemas. The next supported New Release Strategy title is Sebastián Lelio's Oscar-nominated A Fantastic Woman.
A Fantastic Woman
Dir: Sebastián Lelio |Chile|2017|104 mins
Released 2 March
Distributor: Curzon Artificial Eye
Chilean director Sebastián Lelio follows up his 2013 hit Gloria with this luminous and life-affirming gem about a young transgender woman struggling to live with her own grief - and the prejudice she suffers - after the death of her lover.
When her older lover dies one night, Marina (Daniela Vega in a knockout performance) is left shaken. The aftermath, however, is even worse: instead of being able to mourn, she is treated with suspicion by the police, spoken to like a criminal, and forced to deal with the callous (and violent) reactions of her dead partner's family. Marina is a trans woman and her sexual identity is seen as an abberation, a perversion - so she struggles for the right to be herself - a truly complex, strong, and fantastic woman...
A beautifully compassionate and tender look at the everyday obstacles of trans existence, A Fantastic Woman is a powerful, touching film.
With NRS support, A Fantastic Woman will benefit from an expanded national campaign, grassroots marketing activity across the UK and a marketing pack with a host of useful resources to help you promote your screenings. You can also request additional help for marketing or special events from the Hub. More details of the campaign will be released soon but in the meantime you can register your interest and discuss available support for screening A Fantastic Woman by contacting firstname.lastname@example.org.
To request a screener or book the film, please contact email@example.com.
For the marketing pack, click here.
About the scheme
The New Release Strategy is one of the ways the BFI Film Audience Network supports cinemas to sustain and grow the audience for independent films. We work with distributors to ensure their film campaign extends all over the UK and support exhibitors to reach their target audience. The focus for New Release Strategy titles this year is on young audiences (16-30). As a BFI2022 priority area, and key audience development area for the sector in general, we’re keen to work with exhibitors and explore the ways in which cinemas can successfully get more young people through their doors and enjoying a great range of independent cinema.
What’s on offer for each film will vary, but members can expect free access to:
- A large press and promotional campaign
- Special preview screenings
- A comprehensive marketing pack created by exhibitors for exhibitors
- Interesting shareable content for social media
The titles supported via the scheme so far are Patricio Guzmán's The Pearl Button, Deniz Gamze Ergüven’s Mustang, and Athina Rachel Tsangari's Chevalier, Rokhsareh Ghaemmaghami's Sonita, Anna Rose Holmer's The Fits, Francis Lee's God's Own Country, Peter Mackie Burns' Daphne, and Sonia Kronlund's The Prince of Nothingwood.
Film Hub London members have the opportunity to receive enhanced support when they screen any of the titles in the scheme. Please email us at firstname.lastname@example.org for more information.
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