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Film Hub London

Film Hub London

New Release Strategy

Image of film still The Fits

New Release Strategy is a new scheme from BFI Film Audience Network (FAN) which boosts access to foreign language films in UK cinemas.

The Fits

The current featured title is The Fits, directed by Anna Rose Holmer.

While training at the gym 11-year-old tomboy Toni becomes entranced with a dance troupe. As she struggles to fit in she finds herself caught up in danger as the group begins to suffer from fainting spells and other violent fits.

"Remember the name Anna Rose Holmer, who makes her feature directing debut with this unique and unforgettable mesmerizer." Rolling Stone

"The Fits is a dreamy, beautifully syncopated coming-of-age tale." NY Times

"Part of what’s so terrific about The Fits is that so much of it is open to interpretation, even though the film as a whole isn’t that oblique." A.V. Club

Theatrical release date: Friday 24 February October

Lionsgate have confirmed that they will take bookings on blu-ray/DVD as well as DCP from release date of 24 February. To book the film, please contact Rachael Koczan at

Watch the US trailer

Film Hub London members have the opportunity to receive enhanced support when they screen any of the titles in the scheme, please email us at for more information.

The Fits New Release Strategy marketing pack is now available to those who have booked the film, and it contains:

  • Stills
  • Online trailer download
  • GIFs
  • Copy
  • Outreach ideas and networks to tap into
  • Key articles and press quotes
  • Press templates
  • Sample Facebook and Twitter posts

Acces the marketing pack

About the scheme

The initiative sees BFI FAN working closely with distributors and exhibitors to increase the visibility of these titles and connect them with the right audience.

What’s on offer for each film will vary, but members can expect free access to:

  • A large press and promotional campaign
  • Special preview screenings
  • A comprehensive marketing pack created by exhibitors for exhibitors
  • Interesting shareable content for social media

Over the coming year, BFI FAN will support six titles.

The first four titles in the scheme were Patricio Guzmán's The Pearl Button, Deniz Gamze Ergüven’s Mustang, and Athina Rachel Tsangari's Chevalier, and Rokhsareh Ghaemmaghami's Sonita.

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