Creative connections that transform

Film Hub London

Film Hub London

New Release Strategy

Image of The Prince of Nothingwood

New Release Strategy is a new scheme from BFI Film Audience Network (FAN) which boosts access to foreign language and independent films in UK cinemas. The next supported New Release Strategy title is Sonia Kronlund's The Prince of Nothingwood.

The Prince of Nothingwood

Dir: Sonia Kronlund's |UK|2017| 86 mins
Released 15 December
Distributor: Vertigo Releasing
Marketing pack

A joyous portrait of Salim Shaheen, Afghanistan’s most popular actor, director and producer, The Prince of Nothingwood is a gripping, heartwarming and often funny tale of creativity against all odds. Having made a record 110 films over 30 years, despite no budget and the country’s ongoing war, Shaheen is ‘The Prince Of Nothingwood’, the man behind the movie industry in Afghanistan (aka ‘Nothingwood’).

A larger-than-life character, bred on Indian cinema and greeted by adoring fans wherever he goes, Shaheen smuggles his B-movies into town halls to the delight of transfixed audiences. About to embark on his 111th no-budget feature, director Sonia Kronlund (a radio journalist who has been covering Afghanistan for 20 years and determined to tell a positive story about the country) joins him and his regular troupe of actors on a filmmaking adventure to the traditional heartland of Afghanistan.

The result is a fascinating behind-the-scenes account of Shaheen’s life and work, the art of filmmaking in a war zone and a thoroughly entertaining portrait of this larger-than-life, ebullient character who spends his life making his childhood dreams come true.

Available to book theatrically from 15 December (and on Blu-Ray/one-offs from 22 December), The Prince of Nothingwood provides interesting counter-programming during the Christmas period. As a New Release Strategy title, marketing support is available from Film Hubs for cinemas that screen it. As always with NRS-supported films, the film will benefit from an extended regional press, a marketing campaign and a comprehensive marketing pack designed to make it easier for cinemas reach a younger (age 16-30) audience.

To request a screener or make a booking enquiry, please contact Michael Wailes on

For more information about the enhanced support, or to access the film's marketing pack (which includes social media assets such as GIFs and Instagram stories), please email

About the scheme

The initiative sees BFI FAN working closely with distributors and exhibitors to increase the visibility of these titles and connect them with the right audience.

What’s on offer for each film will vary, but members can expect free access to:

  • A large press and promotional campaign
  • Special preview screenings
  • A comprehensive marketing pack created by exhibitors for exhibitors
  • Interesting shareable content for social media

The titles supported via the scheme so far are Patricio Guzmán's The Pearl Button, Deniz Gamze Ergüven’s Mustang, and Athina Rachel Tsangari's Chevalier, Rokhsareh Ghaemmaghami's Sonita, Anna Rose Holmer's The Fits, Francis Lee's God's Own Country, and Peter Mackie Burns' Daphne.

Film Hub London members have the opportunity to receive enhanced support when they screen any of the titles in the scheme. Please email us at for more information.