New Release Strategy
New Release Strategy is a new scheme from BFI Film Audience Network (FAN) which boosts access to foreign language and independent films in UK cinemas. The two current featurend titles are Francis Lee's God's Own Country and Peter Mackie Burns's Daphne.
God's Own Country
Dir: Francis Lee|UK|2017|104 mins
Released 1 September
Captivating and broodingly beautiful, God's Own Country is the award-winning debut feature from writer/director Francis Lee. Bracingly open hearted, this is a thrillingly romantic story set in the heart of rural Yorkshire. Both poignant and moving, this finely crafted British film features a host of standout performances, marking it out as an absolute must see.
Johnny Saxby (Josh O’Connor) works long hours on his family’s remote farm in the north of England. He numbs the daily frustration of his lonely existence with nightly binge-drinking at the local pub and casual sex. But when a handsome Romanian migrant worker (Alec Secareanu) arrives to take up temporary work on the family farm, Johnny suddenly finds himself having to deal with emotions he has never felt before. As they begin working closely together during lambing season, an intense relationship starts to form which could change Johnny’s life forever.
"Captivating *****" BBC Culture
"Spellbinding *****" Attitude
"Beautiful *****" HeyUGuys
"Unmissable ****" The Metro
Theatrical release date: Friday 1 September
Booking contact: firstname.lastname@example.org
Initial marketing materials including trailer, quad poster and stills are now available and will be sent to you upon booking.
The marketing pack for God's Own Country is now available. In it, you'll find everythign you need to promote the film including quotes, synopses, sample social meida quotes, event ideas, trailers and stills.
Dir: Peter Mackie Burns|UK|2017|90 mins
Released 29 September
Director of the acclaimed, multi award-winning short film Milk, Scottish filmmaker Peter Mackie Burns marks his transition into features with this tightly focused, remarkably authentic character study of brittle 31-year-old Londoner Daphne (Emily Beecham, Into the Badlands).
Daphne has 'sort of given up on people' as she goes through the motions of her busy life, working as a cook in a London restaurant and through a series of drug-fuelled hook-ups. She resists genuine intimacy in her few friendships and rejects her mother Rita's attempts to engage. When she witnesses a violent robbery, she's thrown into chaos and finally begins to confront the person she's become.
Cut from the same explicit, ironic, confessional cloth as Phoebe Waller-Bridge's internationally successful BBC TV series Fleabag, Daphne offers us a female protagonist who can be as fiercely unlikeable as she is compelling to watch. Beecham doesn't shy away from her character's darker aspects and her astonishingly complex and intimate portrayal made the film a hit at Rotterdam Film Festival earlier this year.
“She’s like one of the women from Girls gone solo”... “Burns has crafted a great London movie”… “a film of compassion and soul, with a protagonist at its heart who’s sometimes hard to like but easy to adore” – The Skinny
“Emily Beecham Slays In a Misanthropic British Winner That Feels Like a Big Screen ‘Fleabag’”, “feels like a romantic comedy with all of the bullshit taken out” – Indiewire
About the scheme
The initiative sees BFI FAN working closely with distributors and exhibitors to increase the visibility of these titles and connect them with the right audience.
What’s on offer for each film will vary, but members can expect free access to:
- A large press and promotional campaign
- Special preview screenings
- A comprehensive marketing pack created by exhibitors for exhibitors
- Interesting shareable content for social media
Over the coming year, BFI FAN will support six titles.
The first four titles in the scheme were Patricio Guzmán's The Pearl Button, Deniz Gamze Ergüven’s Mustang, and Athina Rachel Tsangari's Chevalier, Rokhsareh Ghaemmaghami's Sonita and Anna Rose Holmer's The Fits.
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