Capture: Know Your Audience
Delivered by The Audience Agency, Capture: Know Your Audience is a research and analysis project that provides exhibitors with the tools needed to start researching their audiences.
Understanding your audience is key to successful programming and promotion - it helps you better serve the audiences you already have, and identify opportunities to reach out to communities currently underrepresented.
The programme offers a comprehensive introduction to audience analysis and data collection, as well as providing workshops on how you can maximise the benefits of the information you collect.
The 2015 year-long data collection project is still in process.
How it works
As part of a pilot project, the Audience Agency worked with 12 exhibitors representing 21 cinema sites across London. Together, they produced a list of the key information you need to know about your audiences in order to support planning, fundraising, reporting, advocacy and marketing.
From this, they devised a series of standardised audience survey questions, which were made available to participating exhibitors so that they could:
- Carry out face to face research of their visitors, using either your own staff or volunteers and provide this data to the Audience Agency
- Have access to a series of audience benchmark reports, produced by the Audience Agency from this data - enabling you to understand how your audiences compare to others.
- Receive support and advice from the Audience Agency to enable you to apply the findings and make the most of what you have learnt about your audiences
Applications are now open for this year’s Production Finance Market (PFM), which is set to take place from 12 - 13 October. Now in its 14th year, this year’s Market takes place in unprecedented circumstances, but just as it has done in previous years, the event will adapt to answer the demands of the industry.