Market Place Seminars

This programme of filmed seminars builds on the Market Place pilot scheme that ran during 2009. Market Place is supported by Skillset, and co-designed by Film Export UK and Film London, and delivered by Film London.  The 2010 seminars programme has a specific focus on marketing and publicity for professionals within the Sales Sector.



Training Session 5: Maximising talent and PR opportunities:

Film publicists and PR executives are not given the credit or status that an industry so concerned with image and coverage might readily offer. Good public and press relations are of great value, and often result from close liaison with the talent and a keen sense of overall strategy. Whilst PR activity can interact at a number of stages in a film's life, the practical and strategic role of good PR starts early in the value chain process.

This final session included an in-depth interview with one of the industry's most respected and experienced PR practitioners, Charles Macdonald.