The London UK Film Focus (LUFF) is an annual four-day British film export event. LUFF 2011 took place at BFI Southbank from 27 to 30 June.

LUFF was launched in 2004 as an initiative for the export and promotion of new British films and talent to the international marketplace. It was formed in partnership with the UK film industry and national and local government agencies.

The London UK Film Focus attracts approximately 250 top international buyers from around the world to see new British films in a relaxed environment, meet UK sales agents and negotiate international distribution deals.

In addition to the screenings of new British films represented by UK sales agents, we also have the Breakthrough strand. This showcases feature projects from emerging British film-makers seeking sales representation and provides sales agents and international buyers from across the globe the chance to monitor upcoming talent.

As London UK Film Focus is an industry event, participation and entry is strictly by invitation only.

For further information about the London UK Film Focus event please contact Helena Mackenzie, Head of Inward Investment & Business Development, on +44 (0)20 7613 7676 or email: helena.mackenzie@filmlondon.org.uk.

The 2011 London UK Film Focus is supported by Film London, the BFI, the Mayor of London, UK Trade & Investment and Film Export UK (FEUK).