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Press Releases

Press Releases


Film London Production Finance Market Announce New Indian Partnership

Date posted: 06.08.2012

The Film London Production Finance Market (PFM) announces its first partnership with India. A new collaboration with PRIMEXCHANGE will see a UK or European producer from the 2012 PFM, selected by Film London, have the opportunity to attend Film Bazaar, the 7 day professional training program which takes place in Goa.

PRIMEXCHANGE is a co-production workshop, founded and organised by Berlin based PRIMEHOUSE GmbH, that provides a forum for independent European and Indian Producers to engage in an open and collaborative environment. Through Film Bazaar it offers an integrated approach to further develop film projects. It provides a multi-dimensional analysis of each project's potential in European and Indian markets, with practical advice for reaching these markets. It is directed at producers of feature length drama in advanced stages of development.

Film London in collaboration with Primehouse will select producers with project(s) that are relevant for an Indian market, in terms of where the film will be shot or its commercial viability. 

Adrian Wootton, Chief Executive of Film London said: "Building on Film London's long running relationship with the Indian film industry, this partnership sees the PFM making formal links with India for the first time. Through working with PRIMEXCHANGE we are further building our network across the globe. The Film Bazaar is a great opportunity which we are a delighted to be offering a successful PFM producer."

The PFM returns for a sixth year, taking place Wednesday 17-Thursday 18 October, in association with the BFI 56th London Film Festival. The PFM is dedicated to connecting producers with financiers to encourage new global film financing relationships. Over the past six years, the Market has successfully continued to diversify and increasingly attract delegates from a wide range of territories with the aim of promoting international co-productions and cross-territory relationships.

The Market has existing partnerships with Toronto International Film Festival's International Financing Forum, Melbourne International Film Festival's 37ºSouth Market, Rome International Film Festival's New Cinema Network, Ile de France Film Commission and the Nordic Co-Production Market at the Norwegian International Film Festival in Haugesund.

The Film London Production Finance Market 2012 is supported by the BFI, the Mayor of London, MEDIA, UK Trade & Investment and peacefulfish.


For further press information, please contact:

Colette Geraghty
T: 020 7613 7680
M: 07917 437 699

Notes to Editors

The Film London Production Finance Market takes place Wednesday 17-Thursday 18 October 2012
Entry to the PFM is by application and subsequent invitation only and selection has now closed.
PFM is supported by the Mayor of London, the BFI, MEDIA, UKTI and peacefulfish

For more information about PRIMEXCHANGE visit

About Film London

Film London, as the capital's film and media agency, aims to ensure London has a thriving film sector that enriches the city's businesses and its people. The agency works with all the screen industries to sustain, promote and develop London as a major international production and film cultural capital, and it supports the development of the city's new and emerging film-making talent. Film London is funded by the Mayor of London, the National Lottery through the BFI, and receives significant support from Arts Council England and Creative Skillset.

Film London's activities include:

  • Managing the national remit for inward investment through film
  • Maintaining, strengthening and promoting London and the South East's position as a film-friendly region to attract investment
  • Investing in new and established talent through a range of specialised production schemes
  • Boosting employment and competitiveness in the capital's film and media sectors by facilitating funding as well as supporting training and business development activities
  • Maximising access to the capital's film culture by helping audiences discover film in all its diversity
  • Working with a wide range of partners to promote London through the production industries
  • Utilizing opportunities provided by London 2012 and its legacy to strengthen the capital's film industry and culture

Film London also manages the British Film Commission through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI.

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