The London UK Film Focus (LUFF) is an annual four-day British film export event. LUFF 2010 will take place at BFI Southbank, 28 June to 1 July.

LUFF was launched in 2004 as an initiative for the export and promotion of new British films and talent to the international marketplace. It was formed in partnership with the UK film industry and national and local government agencies.

The London UK Film Focus attracts approximately 250 top international buyers from around the world to see new British films in a relaxed environment, meet UK sales agents and negotiate international distribution deals.

The 2010 London UK Film Focus event is supported by Film London, UK Film Council, Film Export UK (FEUK), the London Development Agency, UK Trade & Investment and BFI Southbank.

As London UK Film Focus is an industry event, participation and entry is strictly by invitation only.

For further information about the London UK Film Focus event please contact Helena Mackenzie, Head of Inward Investment & Business Development, on +44 (0)20 7613 7676 or email: helena.mackenzie@filmlondon.org.uk.

UK Film Council
Film Export UK
London Development Agency
British Film Institute (BFI)
UK Trade & Investment
Melbourne International Film Festival's 37º South Market
Rome International Film Festival's New Cinema Network